In the world of educational technology (EdTech) and generative artificial intelligence (genAI), we have seen many shiny new tools and claims of classroom transformations alongside buzzwords like dierentiation, fidelity, and 21st-century-skills. Meaningful edtech integration is never about the EdTech, instead, it is all about good teaching and learning first that is supported by technology to enhance and open new possibilities. The never before seen speed of change in education as pushed by genAI calls on all educators to employ EdTech with a Purpose.